On the radio, in newspapers and magazines or on the Internet - music can be found almost anywhere these days. But how does an artist make his voice heard in todays overrun market? It is about getting the right piece of information across at the right time and the right place - and that is just what we do. Oktober Promotion (founded by Niels Andersen and Oliver Bergmann in 2004) makes sure that musicians and their records take place in fanzines, music magazines, dailies or lifestyle-publications – print and online. We mostly deal with rock music in the broadest sense, with our array ranging from Singer/Songwriter to Death Metal, as shown by our references. In addition our clients can count on our help and advice when it comes to many other aspects of the music business. We advise, we take care about the product management, we supervise interview-trips and thanks to our established network we might also be helpful in finding the best distributor or booking agency.
A brief selection from artists we worked with
Aerosmith, AFI, Aimee Mann, Alice In Chains, Amplifier, Avett Brothers, Avenged Sevenfold, Backyard Babies, Beastmilk, Billy Talent, Black Crowes, Cult Of Luna, Delta Spirit, Down, DragonForce, Dream Theater, Eels, Evanescence, Everlast, Gamma Ray, Gossip, Johnny Marr, Jon Spencer Blues Explosion, Kyuss Lives, Megadeth, New Model Army, Rise Against, Rob Zombie, Running Wild, Rush, Skeletonwitch, Smashing Pumpkins, Sodom, Steve Earle, The Sounds, Suede, Suicidal Tendencies, Teenage Fanclub, Tegan & Sara, Tom Morello, Triggerfinger, Ulver, Undertones, Zebrahead
A few of our clients
Universal Music, Warner Music, Sony Music, SPV, Edel, Prosthetic Records, Soulfood Music, Svart Records, Indie Recordings, Blue Rose, Partisan Records, Xtra Mile Recordings, New West, Ferryhouse, Believe
Niels has been working in the music-industry since 1992. He started in trade, and then went to eastwest/Warner Music where he successfully worked as a promoter and product manager for more than ten years. In 2004 he co-founded Oktober Promotion together with Oliver Bergmann. In addition Niels was the manager of German Metal-Band Maroon for three years.
Oliver gained his first experiences in the industry early on by working in the promotion- and the Artist-Coordination-departments for eastwest/Warner. After finishing his business studies (with a special focus on marketing) and a variety of internships (with renowned companies such as Twentieth Century Fox, where he took care about PR and marketing or the Holsten Brewery, where he worked in event-marketing), he launched Oktober Promotion in 2004 together with Niels Andersen. More recently, he co-founded a record label called The Organisation in 2010.
While he was still studying “media and information” at the HAW Hamburg, Alexander became a permanent fixture in our offices whenever his time allowed him to. After graduation he worked for Soulfood Music GmbH as international manager and USA-coordinator. In 2013 Alexander decided to return to his homeport called Oktober Promotion, where he re-joined our staff.
During his media and communication studies at the macromedia university (MHMK) Hamburg he already found his way to Oktober Promotion as a working student. After that and besides taking care of social media activities for small international labels, he supported Neverland Music as an assistant for A&R, Product Management and Tour/Concert Management as well as the Frontline Marketing Team of Warner Music Central Europe as an intern. After his successful graduation he is now supporting Oktober Promotion as a freelancer.
Print- and online-PR
In order to stay within the budget and to minimize spreading loss we tailor specific distribution-lists for every client. Our pool contains more than 1000 records, but we pick the ones we consider as relevant in getting the best possible coverage in print- and online-publications. And then we keep it rolling in order to produce as many reviews, stories or interviews as possible. We can also help you in setting up pre-listenings, studio-reports or live reviews. If required, we also provide personal assistance for your artist to maintain full care – always customized to your needs and possibilities.
Consulting and marketing
With our collective experiences from areas such as promotion, marketing, band management, distribution and retail, we are available to help you and your band to get in touch with labels, bookers and distributors. We also gladly assume project- or product management and advise you on the best possible spread on your marketing budget.