Release Date: 
Dine Alone Records/Caroline

With three full length LPs to their name, including 2010's self-titled debut, 2012's Tiger Talk, and 2015's On Blonde, Vancouver psych rock outfit Yukon Blonde have cemented their status as a Canadian powerhouse, earning comparisons to The Flaming Lips and Phoenix, delivering a welcomed throwback to the 1970's glory days of rock'n'roll. After linking up with producer Tony Hoffer (The KooksBeckAir) for their upcoming fourth album Critical Hit, out June 22 via Dine Alone Records, they're aiming to show that Yukon Blonde is much more than just rock, incorporating elements of electronica and erratic pop with their familiar garage rock sound. The 13-track album is a deeply personal proposition on dating in the digital age. The record channels the varying emotions experienced while navigating the sometimes treacherous waters of today; It's sometimes tenuous, sometimes depressing, and sometimes jubilant. "It's hard to do a song by song breakdown, because as much sarcasm and wit as there is on this record, there is some intensely private shit in the lyrics too, and sometimes the vibe is just more our obsession with synthesizers and drum machines, aesthetics over lyrics," vocalist Jeff Innes says.


After sharing the erratic lovesick synth-pop anthem "Crazy" and the surf rock tinged track "Emotional Blackmail", Yukon Blonde returns today with "Love The Way You Are." The garage party anthem rides low on a gritty electric guitar rhythmic strut that recalls The Strokes, with the chorus blooming in a gang-vocal sing-a-long: “if you want something baby, go out and get it.”


"This song is about a friend of mine who was going through a tough time as a creative person, Jeffrey Innes of the band says. "She felt that she was being objectified and mistreated because she was a woman and different. Whenever she would do something brilliant, dudes would swoop in and either "help her" finish the project, steal it completely or try and capitalize off her. So I secretly wrote this song, and ironically, it's our first single of the record. Maybe we'll make a ton of money off it. Anyways, I think it's important to let your friends know they're worth it”





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